Scientific communication to general public
different languages, different media but only a clear message
(March 31st - April 3rd, 2009)
see the programme
Programme:
PART 1
FROM PRESS TO COMPUTER LANGUAGE: HOW TO COMMUNICATE WITH THE OLDEST AND THE YOUNGEST COMMUNICATION MEDIA
Novartis V&D Research Centre, Siena March 31st - April 1st, 2009
Tuesday March 31st, 2009 15:00-15:30
Welcome and Registration
SESSION 1
15:30-16:00 Navigation in a flat world (Aldo Tagliabue, ALTA Srl)
16:00-19:00 The scientific press: how to get their alliance (Giovanni Gallazzi, PR senior consultant)
Wednesday April 1st, 2009
SESSION 2
09:00-11:00 Catching the scientific efforts for poverty related diseases (Ivo Saglietti, Zeitenspiegel Reportagen)
11:00-13:00 Scientific communication using radio programs (Silvia Bencivelli, Radio3 Rai)
SESSION 3 (restricted to the EIMID – EST fellows)
14:00-16:30 Using sight to exploit molecular knowledge (Andrea Bernini, Siena Biografix)
16:30-19:00 Scientific research: web support in communication (Francesco Cavoto, Fradev)
Part 2
FROM THE MEDIEVAL CRIB OF SIENA THE STORY OF THE NEAR FUTURE OF SCIENTIFIC RESEARCH
Canale 3 TV Studios, Siena April 2nd - 3rd, 2009
Thursday April 2nd, 2009
| 09:00-13:00 |
Communicating science through TV news reporting: rules, instruments and scopes (Virginia Masoni, Canale 3 TV Studios) |
| 14:00-18:00 |
Group 1: Explaining a project. Drafting a reference piece of scientific news for divulgation purposes (Matteo Marzi, Canale 3 TV Studios)
Group 2: Explaining one's research project. A clear summary to allow a large and mixed audience to understand the scope and the purposes of the research (Virginia Masoni, Canale 3 TV Studios) |
Friday April 3rd, 2009
| 09:00-13:00 |
Group 1: Gather, select and assemble images in the scientific sector. Selection of the back ground music and technical support for assembling the draft video (Matteo Marzi, Canale 3 TV Studios)
Group 2: Explaining one's project with a microphone and a video camera (Virginia Masoni, Canale 3 TV Studios) |
| 14:00-18:00 |
Composing video elements in an outdoor environment with film structure (Virginia Masoni & Matteo Marzi, Canale 3 TV Studios) |
| Future
